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Archive for July 9th, 2014

Direct Mail Marketing Has Not Gone the Way of the Dinos — Three Ways to Make a Successful Mailer

Offset printing nyc

Though many people think that email and social media have slain the strategy of using custom label printing to personally address potential customers through the mail, the art of direct mail marketing has not yet gone the way of the dinosaurs. Why, $47.8 billion was spent on direct mail marketing in 2011. In fact, digital printing companies expect to see spending on direct mail marketing rise by 3.6% through this year.

The reason so many companies still use custom printing services in the Internet age is — to put it simply — because direct mail marketing still works. Believe it or not, 6.5 out of 10 people who receive direct mailers will purc

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