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Archive for November 17th, 2014

The Basics of Pay-Per-Click Advertising

Ppc management services scottsdale az

Pay-per-click (PPC) advertising is one of the most popular strategies used by Internet marketing companies to bring in new visitors to websites. If done right, it can be extremely effective; if done wrong, it can be a serious financial drain on your business. So what does doing it right entail? Here’s a crash course in PPC:

How PPC Advertising Works

PPC advertising is used on several platforms (such as Facebook and Amazon), but the market is dominated by Google. Basically, companies pay to have their links show up the “paid results” section at the top of search results. This works by businesses bidding on certain keywords through Google AdWords. Then, when that keyword is used in a search query, the company’s link appears. As implied by the name, the business

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