The internet connects us to people around the world. We can even watch live feeds from the International Space Station, in low orbit about the earth. At the same time, the internet connects us to the local. Nowhere is this mor apparent than in digital marketing, where local search engine optimization can produce dramatic results in terms of increasing traffic to your website and your store.
What is inbound marketing?
Inbound marketing is different from the more traditional types of outbound marketing, where advertisers cast a wide net and hoped to catch some part of their target audience. Catalogs, display ads, billboards, cold calls and mailings are all examples of outbound marketing.
The problem, of course, is that there is no way to know if your message is act