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Taking A Closer Look At The Importance of Digital Signage In The United States

From the sharp smart board to the sharp copy machine, there are many ways that on site signage and off site signage can bring in a wider variety of customers than ever before here in the United States – all thanks to the advancement of technology and its accessibility in our day to day lives. For the more than twenty seven million small businesses here in the United States, the ability to use the typical sharp smart board can be a great advertising tool, one that proves to be well worth the initial investment into it.

Such a sharp interactive display as seen on the typical sharp smart board has been seen to be quite effective from an advertising standpoint. In fact, digital signage is successful for a number of different reasons. For one thing, more than fifty five percent of all people who see it consider it to be more unique than other types of signage, more than fifty percent consider it to be more interesting, nearly fifty percent think that it’s more entertaining, and more than one quarter also believe that it’s considerably less annoying than the other types of advertising that they are inundated with on a daily basis.

In addition to this, the use of the sharp smart board, sharp touch screen whiteboard, or other form of digital signage is likely to be more engaging as well. In fact, one study, conducted by IBM, even found that more than seventy percent of customers will positively respond to an interactive advertisement that they see at a retail location, especially if this retail location is in sight of the advertisement. From display on the sharp smart board to display on other forms of digital signage, there are many ways that this can be effectively implemented.

In direct correlation to this, the push for digital signage is on the rise – not just here in the United States but all throughout the world as well. In fact, this market is still growing too. By the time that we reach the year of 2020, now less than two full years away (in fact, closer to just one year away), the market for global digital signage is even anticipated to reach an astounding value of more than twenty billion dollar – a truly impressive amount of money, to say the least.

But even though the sharp smart board has been proven to be hugely useful, we can’t forget about other marketing campaigns out there, such as direct mail marketing. Even in today’s day and age, where technology is ever present, digital mail marketing has been found to be hugely important in the world, especially here in the United States. In fact, the data that has been gathered on the subject more than backs this up, showing that more than ninety percent of all consumers in the United States actually find that they prefer direct mail marketing ads for when they actually go into a store to make a purchase, as they can directly take the advertisement with them for reference.

And when it comes to direct mail marketing, the use of outsource printing services is likely to be necessary. Fortunately, thanks to the use of the smart printer, managed print services are more efficient now than they have ever been before. For the vast majority of direct mail marketing services, this improvement in efficiency and effectiveness will bring about even more success in their own campaigns, as they will now be able to reach more people than they ever have before. As up to ninety percent of all people considered to be a part of the millennial generation feel that direct mail marketing is a very reliable form of marketing, it is important to hire the right managed printing service that will allow this to remain the case for many years to come.

From the sharp smart board to the prevalence of direct mail marketing campaigns, there are truly many ways in which advertising and marketing strategies can be implemented here in the United States and truly in many other places all around the world as well.

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