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Category: Identity matching

How Big Data Analysis is Essential to Business

Unstructured data

There’s an enormous amount of data being created every second in our world. Facebook alone has nearly two billion users producing new information throughout every hour of every day of the year. Being able to mine this data and analyze it is essential for businesses hoping to get an edge in the modern world. Opinion mining and sentiment analysis can help determine risk as well as increase customer engagement. Fuzzy name matching can provide context to data that is important in making strategic decisions. According to the International Data Corporation, however, less than 1% of the available data is ever analyzed. One way to reach that other 99% is with text mining.

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