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Category: Online event platforms

Are Virtual Trade Shows the New Future?

Virtual conference software

Trade shows have been an effective marketing method for years. Trade shows bring together common businesses and consumers who are interested in those businesses. The high exposure to hundreds, sometimes thousands of customers, makes for an extremely low cost marketing strategy. Today, however, virtual trade shows are beginning to replace these physical trade shows. Virtual trade shows provide many advantages over the traditional trade show platform.

Higher guest attendance
Although traditional trade shows could produce sometimes, thousands of consumers, there is still an untouched target group. Some consumers simply cannot find the time or money to attend trade shows, especially when they are located in a different state, or country than their hometown. With virtua

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