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Category: Retail financial planning

Automated Financial Planning and What it Can Do

Automated financial planning and implementation

Why do so many people fail to meet their financial goals? The easy answer is to say that their lazy, or that circumstances changed, that they weren’t motivated enough, or that they simply bit off more than they could chew. For many Americans, personal financial planning can seem too difficult, or even too boring, to invest much time. Even with personal financial planning software, it can be overwhelming. So what is really going on?

The Problem

Financial planning is typically done by some kind of advisor who gathers and consolidates a person’s information and then uses that consolidation to sell them some investments. Perhaps a mutual fund, or maybe retail investments. Once the sale is made, the advisor has no more incentive to help the client. The client never really

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