When you own a business, it’s pretty much imperative these days to have a website. Though some businesses get by just by having pages on Facebook and using other social media sites to disperse information, having your own website gives you more control and more credibility with customers. To have the best website possible for your business, it is a good idea to work with a website hosting company.
There are dozens of sites on the internet that allow you to design your own website for free or for very little cost. While you may be tempted to go this route to save money, keep in mind that such sites offer you virtually no support. You will often get a website designed and then be on your own or you will have to pay additional fees to get support.
When you use a website hosting company, however, you will get much more than just a website. In addition to designing a website for you, including different pages for your site, the company will offer a number of other services. It will offer trouble-shooting assistance when you have problems with your website or a certain element doesn’t work. Some web hosting companies even may offer help with things like marketing, paid search and SEO tracking, and social media use.
Why is it important to use a web hosting company? Many business owners think simply having a presence online will bring you customers, but savvy customers will be turned off by a website that is poorly designed and maintained. You need to have a website that not only is attractive and functional, but it also needs to be updated frequently: You can’t just set it and forget it. For example, nearly half of all online shoppers start a with a search engine like Google, so you need to have quality content with the right keywords that will make your page show up at the top of a search. It’s also important to have a site that is optimized for mobile devices, because mobile searches are becoming more and more important. About half of people who do a mobile search are seeking local results, and 61% of those people wind up making a purchase.
As you can see, there are a number of reasons to work with a website hosting company, and the advantages that you get easily justify the cost of the product.
