There are numerous creative web design solutions floating around, and some of them look so easy to manage on your own that it’s tempting to throw out hiring a web designer altogether and go for a DIY approach. But while that might be fine for your personal website, when it comes to business, there are still plenty of reasons why it’s smarter to pay a little more up front for professional web design services. Here are three of the top ones:
- Security
Forbes estimated last year that 30,000 websites are hacked every single day. WordPress sites, easy as they are to use, make up a significant chunk of those (especially if they’re not modified by a professional web developer). When it comes to business, it’s important that you keep your website in good order and all your data safe — and that goes double if you store important customer information on your site. You don’t want to be responsible for a breach of sensitive information.
- Searchability
Most sites are found through search engines, which is why search engine optimization is so important. You’ve almost certainly heard of SEO. But do you really know how to implement it, how to craft your site so that it’s search-engine friendly, and then promote it around the web in ways that boost its ranking? Professional web design services (whether they’re full-service companies offering marketing or not) will keep SEO in mind as they work, which ultimately brings in more traffic to your business’ site.
- Conversion
A top website design company doesn’t just build you a site that looks clean and professional; it has marketing experience that can turn visitors to your site into customers. This principle is called conversion, and the process that goes into it is conversion rate optimization or CRO. There’s consumer psychology behind what colors to use on a site, how to arrange elements, what calls to action to place in copy, etc. There are some larger marketing trends at play, too, such as the rising primacy of mobile that makes responsive design (meaning a website self-adjusts based on whether it’s being viewed on a desktop or a mobile device) an absolute must in the current web design market. That’s valuable experience that can give you a much higher return on your website investment.
What are some other reasons it’s best to pass up DIY web design solutions and work with professional web design services? Ask questions or add your ideas in the comments.
