If you are in the hotel industry then you know that the competition is constant. From bed and breakfasts to home rentals, you are competing against price, comfort, and service at all times. If you are wondering how to set yourself apart from the competition you may want to consider looking into the many benefits of hotel management system software for your business. There are dozens of reasons that hotel owners across America are investing in hospitality management software, and below are just a few of them:
Mobile Accessibility – In this day in age, people use their phones for just about everything, including making reservations for their upcoming trips. In fact, studies show that travelers regularly research places to stay before booking and over half of them use their mobile devices to do it. What that means for you as a hotel owner is that if you don’t have a mobile presence, you are missing out on potential customers. Having a hotel management system software in place that is already integrated with various search engines is a quick and easy way to get more traffic into your hotel all because you just increased your visibility.
Customer Loyalty Programs – Customer loyalty is key to any business whether you are selling a product or a service. In fact, research shows us that if you can build loyalty with just 5 percent more of your customers, you could see an increased profit between 25 and 100 percent per customer That is where hotel management system software customer can really help. Most hotel management software will be able to track a certain customers number of visits and, as the business owner, you can choose a reward for certain levels. If a customer knows that the next time they visit they will have earned a free meal or free upgrade to a nicer room, they will probably choose you over the competition that can’t offer them anything.
More Time For Customer Service – This may seem obvious, but many times the employees at hotels have a desire to present excellent customer service but could be held back by archaic processes and software. Having a quick, simple hotel management system software in place will help employees avoid this. Make sure everyone is properly trained and feels comfortable with the software you choose so that they can spend less time in the system and more time focusing on the customer in front of them or on the phone.
If you have a customer visit your hotel and have a terrible time, the likelihood is that they will not return, and even worse they may tell someone else to avoid your establishment too. That is why making things easy and enjoyable for them is crucial to the hospitality industry. If your hotel currently uses a software that you don’t think is user friendly, does not integrate with online search engines, or makes it difficult to offer perks to loyal customers, then it may be time for a much needed upgrade.
