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Archive for April, 2015

The 3 Things You Need to Know About Business Social Media

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When it comes to building that nebulous but oh-so-important “web presence” branding experts are always talking about, it’s easy to get caught up in things like website development and search engine optimization. Those things are important, undoubtedly (and they’re actually the most likely ways to bring in new leads). But if you’re truly out to make your brand a household name, you’ll also need to dive into the waters of social media.

There are lots of dos and don’ts to follow when developing a social media strategy — far too many to fit into one article — but there are three facts many business forget when they start building their social media program, and forgetting them can end up costing a bundle in both money s

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Three of the Biggest Benefits of Outsourcing Your Tech Needs

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Unless you’ve been asleep in a cave for the last decade, you know that the name of the game when it comes to running a successful business in 2015 is technology. The most clear proof of the increased role of technology? The exploding world of eCommerce. According to the most recently available statistics from eMarketer, global eCommerce revenues surpassed $1.5 trillion in 2014, and they’re slated to keep increasing for the foreseeable future.

Whether you need a stronger website where your customers can shop for your wares, improved security, unified communications, or any of the other seemingly endless technological considerations for your business, one of the bes

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4 Red Flags to Look for When Choosing a Print Company

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If you’re a business — large or small — then the quality of your printed marketing materials is of the utmost importance. That means working with the right printing company is important, too; if you work with a mediocre print company, you’ll get mediocre results, which will make your company look mediocre in turn. Here are four warning signs to look out for in your search for a print company:

  • They Don’t Explain Pricing Differences to You

    Generally, there will be two pricing components of any job you send to a print company. The first will be a setup fee, a flat fee that is charged whether you need jus

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5 Dos and Don’ts for Working With Printing Services

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There are so many printing services available that it’s now extremely easy for any type of business — small businesses or even solopreneurs included — to get high-quality professional printing at a reasonable price. But how should you go about choosing among all those printing services, and how does working with professional printing services work? Here are some dos and don’ts to guide you:

  • DO: Choose a Full-Service Printing Company

    Online companies or corner shops might be able to print you off some business cards or copy some handouts, but they’ll be extremely limited in their higher-level services — and the quality will often be lower, as well. If you’re creating anything that customers will see, it’s worth finding a commercial printing company that will offer yo

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Three Ways Your Small Pharmacy Supports Your Community

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Local pharmacies are essential parts of small communities, and even though it might be difficult for your small pharmacy to compete with the other chain stores that pop up everywhere in the country, it’s important to remember that you’re providing a valuable service for countless neighbors, friends, and patients. Here are just a few points about how you play an important role in your community’s healthcare, just for a small pick-me-up if you’re feeling stressed out or overwhelmed by the competition:

  • Small pharmacies, like other independent businesses, are important for local communities because they keep jobs and money in the community. When customers shop at their Main Street pharmacy, their money doesn’t just pay for the items bought; it pays for the pharmacy to keep people employed, and

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