In 2012, the number of mobile shoppers reached nearly 73 million, according to estimates. While some know exactly what they want when they get online and head directly to a specific website, many of them conduct a search on a site like Google to either get more information or try to make a purchase. In fact, more than 82% of web users frequently visit and use search engines. In order to take advantage of that trend, businesses will want to build strong SEO marketing campaigns that bolster rankings and boost visibility. Doing so can be difficult, but there are some search engine optimization tips that can help you grow your business.
Despite the fact that some might believe that high rankings are a one-time achievement, the reality is that you have to continuously work to maintain them. Early success, in terms of high rankings, is not always indicative of long-term success, so one of the most important SEO basics is being ready to invest time and energy for a long period of time.
Build a Dynamic Website
Though content is king, and you will likely struggle without creativity, a strong website is needed at the heart of every SEO program. SEO optimization strategies are meant to bring traffic to your website, and if consumers aren’t finding what they need, they will likely leave right away. It only takes a couple of seconds for web users to determine if a site has any value, so making it as informative and engaging as possible is a must.
Produce User-Friendly Content
In the past, jamming keywords into blogs and articles was the best way to earn high rankings. However, recent updates, like Google’s Hummingbird and Penguin have changed that a bit. Instead, you should focus on producing content that will provide value to shoppers. Doing so will help not only improve rankings, but build authority and help consumers feel comfortable enough to make a purchase.
No matter how many awesome search engine optimization tips you use, there is never a guarantee that you are going to earn high rankings right away. It could take months to actually see results, especially if you are new to doing business online. But, as long as you have a solid program in place, you should eventually earn higher rankings and start to see an increase in web traffic.
According to statistics from Search Engine Journal, 70% of the links that search users click on are organic, and three quarters find what they are looking for on the first page of results. Because of that, if you are looking to grow your business, using search engine optimization tips to earn higher rankings can be quite beneficial. Learning and understanding them can go a long way towards capturing the power of search engines and building a larger, and more loyal, customer base.
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