The exposure that marketing companies have always dreamed of is now easily available with the introduction of the internet marketplace. With millions of users around the globe active at any time, 24/7, the potential for reaching new consumers has skyrocketed over older forms of marketing such as television and radio advertisements. However, sticking out among the countless other entities vying for attention can be a difficult task. Here are a few different types of marketing strategies that utilize computer support to cater to the interests of internet goers:
- Search Engine Optimization
- Social Media
- Mobile Sites
Almost any person who needs an answer to a question will immediately turn to a search engine for computer support. The goal here is to appear as high on the list of suggested sites as possible, considering that a whopping 75% of search engine frequenters don’t bother to look past the first page of results. The most effective method for increasing search placement is to create relevant content on a website.
The most efficient content will use keywords and phrases that are commonly associated with the company’s product. With anywhere from 70 to 80% of users choosing to completely ignore cookie cutter paid ads on search results, emphasizing organic content will result in a huge advantage. Plus the more unique and interesting the subject matter appears, the more likely consumers are to spend a substantial amount of time on the site.
If there is anything internet goers are sure to do it’s to check social media sites, often multiple entities, a number of times each day. If content is intriguing enough, there’s a chance that someone will post a link to the page for all of their acquaintances to see. Because users are more liable to trust information already verified by friends, the hope is that one notification will lead to numerous re-posts.
Data from 2012 shows mobile devices were used to conduct 25% of all inquiries, which has more than likely risen in the years following. Creating well functioning mobile sites will offer even more exposure by being available within an arms reach of users. The benefits of mobile marketing are the next step in new and innovative types of marketing services.
The advanced computer services offered by the online marketplace overshadow any form of marketing from the past. There’s no need to pay large sums of money for clunky advertisements when there is a hub for free marketing that encompasses the entirety of the internet. Utilizing computer support to its full potential could lead to an online presence that will continue to be effective for years to come.