What sets a successful business apart from a struggling one these days?
It’s not just your marketing services. It’s not your reputation, either. It’s how much time and effort you put into your IT consulting services and, likewise, how much time and effort they put into your brand. The digital age brings with it convenience, saved money, and plenty of opportunity to have your foundation damaged. Whether it’s security or just a consistent blogging presence, this is one area you’ll want to pay close attention to going for.
Here’s what IT services can do to improve your business from the ground up.
Increase Web Traffic To Your Business
Your website needs to keep a steady stream of traffic to push back against the slow periods. A great way to do this is to reach out to IT solutions that have the tools necessary to get fresh eyes on your website. It’s estimated 60% of all organic clicks go to the first three search results, which can put you in a bad spot to catch up. On top of that Google will change its search algorithm 500 to 600 times. SEO, blogging, and general content creation are some of the best modern methods available.
Use SEO To Boost Your Brand
You’ve heard of it…but how does it work? SEO, short for search engine optimization, is designed to bump you up in the keyword ranking and increase your chances of being seen. SEO leads have an impressive 14% close rate, while traditional outbound leads (such as direct mail) barely scrape past at 2%. Local SEO is particularly useful for small businesses with a shorter range, as well. That’s not all IT services can help you with. A recent study saw B2B marketers stating their biggest challenge to be lead generation.
Cultivate A Regular Blog Presence
It’s not enough to have a polished website or SEO. You need to give customers more reasons to come back. A regular blog presence is a great way to generate leads and cultivate long-term customer engagement. One study found blogging increases web traffic by nearly 55% for brands, with B2B companies that blog generating 65% more leads than those without an active blog presence. Blogs can include how-to lists, microcontent, long-form articles, videos, and links.
Prevent Data Losses And Security Breaches
Another element IT services can help you out with is increased security. You likely have a lot of concerns when it comes to viruses and data breaches. These fears are well-founded. A recent study found nearly half of all enterprises lost data in the cloud, having to restore their information from backups. It’s also believed 20% of all small businesses will be hacked within one year, particularly if they use older software or don’t reach out for regular consultation.
Improve Network Security With Managed IT Services
Technology companies are ready and waiting to help you out. All you have to do is ask for their IT consulting services. Supporting your business year-round means giving it a little bit of everything. You need regular consultation to make sure you’re up-to-date on the latest hacking attempts and data breaches alongside improved digital marketing strategies. You’ll also save yourself some stress with network monitoring, helping out your customers and your employees in one go.
Don’t let your business flounder in dark waters. Let IT services give you a leg up.