While the cloud is still a relatively recent addition to the modern workplace, experts agree that modern companies and organizations are dealing with a completely different cloud economy. Today, cloud computing is used by almost every different of industry imagining, and every department within these various companies, from Marketing and Sales to IT. Then, of course, there are the unapproved cloud-based applications that many groups and individuals may use as a natural step in a world that is increasingly reliant on mobile cloud services. Unfortunately, these unapproved services, which industry experts are calling Shadow IT, can potentially put corpo
Talk to any B2B lead generation expert at a B2B internet marketing agency, and you’ll most likely hear the same thing: B2B lead generation marketing and social media marketing just doesn’t work, because it’s difficult — if not impossible — to see a direct conversion from social media marketing into good leads.
But consider these statistics about current B2B online marketing trends:
As the United States becomes more and more dependent on transferring files electronically, security and data loss prevention solutions are in the forefront of tech businesses today. Online security is a huge concern, especially in light of recent high-profile cases of hacking such as Sony Pictures and the Home Depot. Security breaches are a huge concern for small and big businesses alike. And for good reason. In 2011 for example, nearly 535 breaches in data were reported by businesses. These thefts resulted in losing over 30 million costumer data records, including sensitive personal and financial information. Needless to say, properly backing up data and protecting against online hackers is a huge priority for bu