Three Essential Questions Business Owners Should Ask When Considering Their Online Marketing Efforts

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When it comes to making business work on the internet, many small companies struggle to find the right approach to online marketing. Many business owners discover, for instance, that running a company Facebook or Twitter account can be time consuming on its own, leaving little time for core business activities. Others may obsess over their small business blogging, and they may even try to perform their own search engine optimization — a frustrating task for those who aren’t sure what to do.

However, there are solutions for businesses looking to increase their presence online without having to lose valuable time running their businesses. Over 90% of businesses have these social media accounts, but 54% of those business owners admit that they could use some help with their online marketing techniques. Here are some frequently asked questions about web marketing that small businesses may have — and answers to get them started on their campaigns.

What is search engine marketing?
Search engine marketing has several components that can help both small and large enterprises alike. Search engine marketing in itself involves targeting the keyword searches of internet users with relevant advertisements. On Google and other search engines, these ads often appear above search engine results. This way, users who are looking for a specific service in their town or city can find it before they even comb through the results that Google returns.

What other services can a search engine marketing company offer small businesses?
A search engine marketing agency can also employ other strategies that help small business websites get noticed by Google, Yahoo, Bing, and other search engines. A big part of that is search engine optimization, which helps businesses have mobile-friendly websites designed to be found by users and search engines.

Many of these organizations also offer social media management services to help businesses save time trying to gain followers (and, by extension, customers) on their social media sites. For instance, there are apps that businesses can use that will crosspost Tweets, status updates, and links to the company website across all social media platforms. That’s a time saver that can produce the maximum amount of exposure online for a small business.

Why do businesses hire a search engine marketing company?
Overall, having a dedicated online marketing agency to work with saves businesses time. By taking advantage of their social media and small business SEO consulting services, they can also receive expert advice regarding their website, social media profiles, and other marketing techniques that can bring customers into a physical store and/or an online shop.

In a time when 91% of adults in the U.S. use social media on a regular basis, especially on their mobile phones, it makes sense to hire a search engine marketing company to give small business a boost. Have more questions about online marketing? Leave a comment below. Check out this site for more.

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