You?ve heard about SEO (search engine optimization). You even understand what SEO is and you know search engine optimization works well for different kinds of business. But you may wonder why it?s so powerful and what it can do for you.
The first thing to know is that there are more than 100 billion searches being conducted globally, each month. That?s not all, 93% of all online experiences begin with the use of a search engine. SEO allows you to maximize those customers already out there, by bringing them organically to your business.
The Top Three Reasons to Use SEO and SEO Services
- SEO is not a cost to you, but an investment with high return. By tying SEO to Web analytics data, you can observe keywords having conversion rates for which you may rank only on page #2 of Google. Lifting your rank to the top 3 spots on the first page, where most clicks go (the top listing in Google’s organic search results gets 33% of clicks, 18% for the second listing, and the traffic lessens drastically from there on), can provide a huge return on your investment into search engine optimization or into hiring an SEO expert.
- Do you use in social media, like Twitter or Facebook? Well, SEO leverages your use of that social media, because internet marketing plays an important role in those sites. Almost 30 million pieces of content are shared daily by users on social networks and the like. This content is seen in directly relation to SEO parameters (eg: title tags and meta descriptions). Internet marketing professionals will help you manage this, in collaboration with any marketing you may already have, giving you control of what people think, read, and do on social media sites and what they spread virally, as it?s happening.
- SEO will help people find your site. Your website is the first point of contact you have with your online audience. It can create new customers and prospects and generate leads, but if no one can find it, what?s the point? This is where SEO really plays an invaluable role. A study done by Outbrain showed that searches are the number one thing that drives traffic to websites, besting social media by more than three times. SEO generates these leads ? but they?re not just any leads. The leads created by SEO have a 14.6% close rate, while traditional outbound leads, like print advertising or direct mail, have only a 1.7% close rate. And inbound leads (like SEO) cost 61% less than outbound leads.
More than $100 billion was spend last year on content marketing. Wouldn?t you rather make wise investments that provide huge return? Of course you would. And that?s what working with an SEO expert or SEO firm will provide you.