People use search engines every single day. In fact, you’ve probably used a search engine at least once today before you came across this article. Right? Right. In fact, a whopping 93% of all online experiences begin with a search engine. Now, if this many people use search engines, and even start their online experiences with them, who’s to say you can’t use that to your business’s advantage?
Search engine optimization (SEO) and web design are your two biggest allies in the online business world. Wondering what SEO is and does? SEO is a form of search engine marketing that uses key words and phrases to ensure that your website appears high on the list of search engine results. Over 70% of users never even bother to scroll past the first page of search engine results, so making sure your website appears at the top of that list needs to be a priority if you’re looking to gain web traffic.
While search engine marketing is important and effective, another thing you need to keep in mind is the appearance of your website and the feeling it gives off. Are you going for a professional vibe? Something a little more casual? No matter the look you’re going for, if it’s not done well, people aren’t going to stay on your site for very long. Simplicity is key, but so is style. In order to appeal to a customer base, you need to look appealing and have all of the necessary information easily accessible. If a webpage takes more than three seconds to load, most people will close the window without thinking about it, so the less complex your site is, the better!
Now that you understand the importance of web design and search engine marketing, it’s time to talk about content. The content on your website can lead to inbound web traffic instead of outbound. Outbound leads and traffic come from paid advertisements on social media and other websites, and are often ineffective in bringing people to your business page. Inbound leads and traffic are a direct result of your content intriguing people and bringing them to the website. These kinds of leads are often way more effective and can lead to a lasting relationship between website and customer.
Don’t waste your time and money on an ad campaign that could end up being a total bust. Focus on your content and the feel of your business, and you’ll be on the top of that search page in no time!