If you’ve ever watched the TV show Mad Men, then you know that advertising has gone through some amazing changes in the last 70 years both here in the United States and around the world. Capturing the attention of your customers and encouraging them to take action toward your product or service has become a serious art form. This art form can not be practiced by just anyone. It needs an artist to work the magic. And now more than ever, the artists you need work in the world of advertising.
The benefits of hiring an advertising agency are numerous. For one thing, you need to concentrate on doing what it is you do to keep your company great. This takes all the time you’ve got. Bringing customers to you is what advertising agencies specialize in. Roughly 50% of companies say they use digital marketing but don’t have a plan. Ad agencies can help with that plan.
Creating effective advertising campaigns that reach increasingly sophisticated consumers is probably more challenging than ever before. Many developing businesses simply don?t have the capability to regularly manage an effective advertising schedule. But if you really want to grow your business, hiring an advertising agency to oversee some or all of your marketing operations could be the most cost-effective plan of action.
In addition to improving brand awareness with conventional advertising methods, the benefits of hiring an advertising agency include getting a team that can point out worthwhile marketing strategies that have previously been overlooked. When you outsource your marketing chores, you get marketing talent, cutting-edge strategies, and access to advanced marketing technology that is constantly updating and changing.
When you hire an ad agency, you free up your existing staff to do their jobs more efficiently, and this can save you money in the long run. Weighing your staff down with extra work, especially work with which they have little experience, can lead to an office that is unproductive and struggling. You want everyone on your team to do what they do best. After all, that is why you hired them.
Along these same lines, when you hire a creative agency you are hiring a group of people who are trained to do what they do. They are experienced in bringing customers to businesses in their market. Wasting time on training your staff to do something new is completely unnecessary.
The benefits of hiring an advertising agency include putting the burden of the marketing leader to produce results onto the ad agency. It is the team’s job to drive quality leads, increase website traffic, build followers and subscribers to the website, and increase overall sales. The advertising agency has everything in place to pull these tasks off.
In 2015, the advertising world continued to prove its worth. Over 180 billion dollars was spent on advertising in the United States alone. Even Google itself brings in 95% of its revenue from advertising dollars.