In our digital age, having a good website is critically important to getting business or getting noticed. If you’re still relying on older website templates or haven’t hired a web design company to update your old one, you could be putting yourself and your business at a disadvantage.For example, almost half of people say that their top way to determine how credible a company is is to look at their website design. Brand awareness, good presentation, and digital design are must-haves for all businesses, so contacting a graphic designer or web designer to give your website and social media pages a makeover is in your best interest. They’ll know what’s appealing to the public and hopefully make your pages classic enough that they’ll endure through various changes in web design.
Why is Good Web Design So Important?
You know the old saying, “Don’t judge a book by its cover”? Well, unfortunately, almost every person judges things by their covers and that includes your website (and therefore, your business). Just under 40% of people will stop using a website if they think the content or layout is unattractive on a visual level and like we mentioned before, if your website looks outdated or amateur, they may think your business isn’t credible.
Furthermore, if it’s slow to load or doesn’t have the necessary information on it, consumers will go elsewhere. Around 40% of people will give up on a web page if it takes over three seconds to load and almost 45% of visitors to a site will abandon it if they can’t find contact information or a phone number. Almost half of visitors check out a products/services page before looking at other parts of the website, so if they don’t find the information there that they’re looking for, they’ll go elsewhere.
This means that you’re losing potential business (and word-of-mouth referrals) simply because of a bad website design — something that is easily fixed.
What Should Be Kept in Mind With Building a New Website?
As mentioned previously, branding is especially important these days and it’s important to think carefully about your brand’s appearance. Color should be used thoughtfully — a study from the University of Loyola showed that color can improve brand recognition by as much as 80%. However, you want to be choosy about how many colors (and what colors). A study of the world’s top 100 brands found that 95% only have two colors in their logo (with blue and red being two of the most popular colors) and a little over 40% only have text in their logos.
Aesthetically, you don’t want to have too much going on with your website design. It can look cluttered and if it’s too text-heavy, visitors will be turned off. Forbes reports that negative space can improve comprehension by as much as 20%. Furthermore, you should make sure that your website is compatible with mobile and tablet devices. Forbes gain reports that almost 45% of users say that they left a website early because there was bad mobile navigation. With more and more people using their smartphones to access the web, this is an extremely important factor.
Why Should I Get in Touch With a Web Design Company?
A web design company will know exactly what’s on trend and what appeals to customers. They’ll set up the website according to your specifications, but give it a sleek, elegant, and professional edge. They’ll have access to the latest technology to create a stunning website and also can help boost your SEO compatibility, driving more traffic to your site. And, they may be able to offer services even after your website is complete, with webmaster services and for any new tweaking or touch-ups it may need.
A web design company will give your business the competitive edge it needs to truly stand out to consumers.
Do yourself a favor and look into updating your website if it’s outdated or lackluster. It’s a simple way to improve traffic, drive sales, and make a real difference in how your company is perceived.