So you have a great idea but you’re not sure how to sell it? When you look around at all the slick ways your competition is attracting customers, you feel like a kid with a lemonade stand. You need a new approach.
You know you need to upgrade, but which way do you turn: north, south, west or east? Where do you go? What’s the right direction for your business?
To make your business explode, you won’t find the way using the traditional “N-S-W-E” directional points that you see on that old compass languishing in a dusty box in your attic. You need a new direction, one that’s up-to-date and state-of-the-art.
But what is it? Where is this direction coming from and where is it going? To start, you’re not alone: when small business owners were asked,a whopping 54% replied that they could use help improving their marketing and social media effectiveness.
This new direction that you need is being forged now and getting more exciting–and effective every day. What is it called that you need to get into? It’s called digital marketing. You need seo. This is the future, here and now. This is the direction you need to take your business in–the direction of seo, the land of search engine optimization, web design, social media management and paid search. Here are a few guideposts as you chart your digital course, now that you know you need seo!
Look Into a Marketing Agency
One of the first things you will want to do is conduct research for a marketing agency. Try to look around and find one whose clients and products will somehow be related to your business. Why is this important? Because this agency will most likely have done extensive seo research and be able to guide you along in making your business more profitable and boost your rank by using their seo research results.
Invest in a New Website
Yes, you have to “keep up with the Joneses”! Consumers have an incredible variety of options on the web with online marketing and shopping. If your site does not stand out and hold their interest, all the seo research in the world will not help make that sale.
Get on the Paid Search Bandwagon
Okay, so a few display ads will show up. That is a form of pay per click advertising. But what is a paid search? It’s another way of getting good online real estate. Basically, if you’re buying into a paid search, your site will show up because you have agreed to pay a certain amount of money for that to happen in the display advertising section of seo results relevant to your product. In other words, you’re inserting your product onto a platform that is hosting products that are somehow relevant to yours: the more, the merrier.
It seems that the web is expanding every single day, with seo companies and seo services increasing exponentially. Folks love shopping on the web and on their mobile devices, and the combination of profitable seo and online marketing companies with consumer demands has created a win-win for all! Just remember to check the online agency reviews in order to determine the best fit for your business!