Marketing used to be pretty straightforward. Create a plan, stick with it consistently and watch your foot traffic rise in increments.
The aid of digital marketing services has both simplified and complicated the process. On one hand you have immediate access to more resources than ever, ranging from local SEO to digital analytics that can tell you how many visitors you get in a month. On the other hand, more isn’t necessarily more and can have you overwhelmed into inaction. A digital marketing agency can help you narrow down your choices and get them working for you rather than against you, offering a rock solid plan to help you week by week.
Your digital marketing campaign should be approached in small amounts. Take your first bite by perusing the list below to learn how to better connect with customers and use digital marketing services to your advantage.
E-Mail Marketing Is Far From Dead
Sometimes the latest trends can distract us from classic staples that still work. Search engines and e-mail remain the top two Internet activities, so it stands to reason e-mail marketing still holds a special place in the hearts of many. What makes e-mail marketing such a useful tool is its personal investment on behalf of the customer. Simply casting the widest net isn’t the way to get the most fish, after all, and an e-mail marketing campaign that offers customers limited-edition deals, newsletters or simple tips on their product is a great way to keep them engaged.
Search Engines Are Your Ace In The Hole
E-mail marketing is a great tool to keep repeat customers coming back for more. Now how about getting those repeat customers in the first place? Search engines are such a mundane tool as to be taken entirely for granted. A recent study found 75% of users will never scroll past the first page of search results, which is bad news for smaller businesses attempting to stand out. Today Google owns over 65% of the total search engine market share, receiving over 55,000 searches per second on any given day, and SEO is one way to help customers narrow things down.
Customers Are Picky And Digital Analytics Can Help
Much of what you’d expect from the average customer just doesn’t apply anymore. Digital marketing and easy access to the Internet has changed once-traditional attitudes toward businesses, making flexibility among your best traits. Did you know over 80% of Internet users ignore paid advertisements in favor of organic results? To reiterate, SEO (or search engine optimization) is a good way of redirecting customers to businesses they’re already on the lookout for. Digital analytics can help you keep track of what’s working and what’s not, too, to help you save money.
Your Website Needs A Regular Overhaul
You might need to change your website to make your e-mail marketing campaign or local SEO tactics have a better impact. This means a website that has an approachable interface and easy-to-find pages like contact information, the about page and blog presence. In fact, your blog alone can curry a lot of favor with customers. A Backlinko report recently discovered longer content tends to rank higher, with the average page result on Google containing nearly 2,000 words. If this all still seems like too much to balance, online marketing companies can help.
Digital Marketing Firms Can Give You Direction
A digital marketing agency is your one-stop shop for all things convenience, flexibility and accessibility. Seasoned professionals can take a better look at your website and determine the flaws in your design, whether it’s a lack of mobile access or a landing page that doesn’t create intrigue. These details may seem small, even superficial, but they add up over time. Businesses with a strong keyword in their business name, for example, rank much higher than ones that don’t have one at all. SEO, as well, can mean the difference between steady foot traffic and barely a trickle.
Marketing may be a bit more complicated these days…but it’s also a little easier. Let a digital analytics firm help you cement the difference this year.