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Archive for August 14th, 2017

3 Main Ineffective Marketing Strategies in the Digital Age

Digital marketing

Over the last few decades, businesses have experienced significant acceleration in marketing campaign efforts. These changes can be attributed to the advanced mobile technology and internet penetration that have changed how consumer access product or service information. As a result, classic advertising that previously performed magic in driving sales has become unproductive. For instance, the introduction of cell phones, particularly the smartphones have rendered a home phone useless.


The advanced technology has given consumers access to wide sources of information, which has steered the emergence of new and economical advertising possibilities. Regardless of the day, time, or geographical location, businesses can now engage the market in a more personal and realistic way to influence sales and profi

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