Three Unwritten Rules of Social Media Marketing

Innovation consulting company

In a world where there are over 600 million active users on Facebook, 200 million active users on Twitter, and 100 million active users on LinkedIn, it’s only natural that social media marketing has become a mainstay of brand development.

Like all other kinds of marketing strategies, there are unwritten rules of using social media for marketing purposes. To ignore these unspoken laws is to court failure, while using them ensures the success of any social media marketing strategy. Here are a few rules that absolutely need to be heeded.


Unfortunately, there’s no such thing as immediate success when it comes to social media marketing. These strategies aren’t wind up toys. You can’t just set up an account and watch it accrue followers and spread. Like most things, success requires a dedication of time, effort, and creativity.

Smart Content.

Activity does not equate to productivity. Social media marketing needs to create a meaningful conversation — posts cannot just be noise. It’s a matter of quality over quantity. When you contribute insightful content that’s designed to help consumers, you’re going to get a better reaction. What’s more, it sets you up as an authority in your given industry. This naturally builds trust, and gives you a good reputation.


Conversation is a two way street. When your followers take the time to comment, like, and share your pages and content, they’re going to feel slighted if you don’t respond back. While it’s impossible to be able to respond to everyone, you at least need to take part in your own conversations. You also need to create opportunities for followers to have their voices heard. Social media marketing is all about a conversation, not a lecture. Don’t just put things out there — ask for opinions and reactions.

Social media marketing is perhaps one of the most important parts of any creative advertising agency’s brand development strategies. In order for them to succeed, these rules need to be followed. If you have any questions about how a creative agency’s brand development strategy uses social media marketing, please feel free to ask in the comments. For more, read this link: More can be found here.

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