Do you own, operate, or work at a small business that needs to improve its digital marketing strategy? Without digital marketing optimization at your company, you?re less likely to find success on the web. There are so many potential consumers searching for advice, answers to their questions, and products and services that could make their lives easier to live. If your company doesn?t have everything from a great web design to SEO strategies in place, you are likely missing out on opportunities to increase your audience and increase your revenue.
Interested in learning more about the best digital marketing plans for your company to implement? Keep reading for information about the best SEO strategies for small business and about web design and development.
Why Search Engine Optimization Is Essential for Small Businesses
As a small business, you may be wondering how you can reach the most people with the lowest cost to your company. The answer is easy. You need to be making the most of SEO strategies for small business. If you?re new to the world of digital marketing, you may not be sure why you need to bother with an SEO strategy for your company.
So, what exactly is search engine optimization and how can it benefit your small business? Search engine optimization is how users on the web can find your web pages based on queries. Whether a consumer is searching in Google, Yahoo, or another search engine, you want their queries to result in your web page showing up as an option for them to click.
Right now, Google and Yahoo are the two search engines who influence about 88% of decisions make by businesses. This is because more likely than not, consumers are using one of these search engines to find what they?re looking for online. In fact, for Internet users, more than 80% use the Internet to search questions and phrases on search engines.
You have to make sure that every web page your business has is fully optimized to show up in search engines depending on the queries a user inputs. This means you need to know the best SEO strategies for small business or you need to hire SEO services to help set up a digital marketing strategy for your company. If your web pages are fully optimized, they are more likely to get the traffic your company needs to make more money. If they?re not optimized, consumers will have a harder time finding your web pages during a query.
How to Search Engine Optimize Your Business? Website
One of the easiest ways to optimize your business? website and web pages is by hiring a digital marketing company to help you out for the first month or so. If you want to save money, though, you can attempt to do the optimization on your own.
Start with your website. It should be optimized to be user-friendly and. If it takes more than three seconds to load, a consumer is 40% likely to leave your site instead of waiting. Additionally, the website should be easy to navigate so consumers don?t have to struggle to find the information they?re looking for.
After you?re certain your website is optimized and user-friendly, you can work on SEO strategies for small business. Make sure each web page has a focus keyword that is used throughout the web page. Don?t use the same focus keyword for more than one web page, otherwise they will compete against one another. Also try to make the page reader-friendly so Google, Yahoo, and other search engines can detect exactly what the page is about and what information the page is offering to the reader. If you are successful at optimizing your web pages and website, you could fall into the category of mobile searches that lead to action. Around 70% result in action within an hour meaning that a purchase or lead could be established if a consumer is able to get to your site during a search query.
What SEO strategies do you plan to implement at your company? Do you think you will work with a digital marketing company to get started? Let us know about your experiences in the comments.