Many people still have this idea that blogging is for people who need to vent their daily frustrations on a sympathetic medium. However, why then do so many massive companies and corporations curate a blog with the utmost attention and detail?
The fact of the matter is that there came a point in the history of blogging when it became a professional asset. Blogging is now a form of online journalism and Internet marketing. More specifically, it’s the king of search engine marketing. Blogs give users a reason to enter a new website, allow sites to accrue more pages for search engines to index, build external links, have something to share on social media, and so much more.
No search engine optimization marketing strategy is complete without a blog. However, there’s a tricky art to doing SEO writing. To help you create a winning SEO marketing campaign, here are a few tips to help you write SEO copy!
1. Do Your Keyword Research.
Use Google Insights to find and research the hot keywords that will draw the most traffic to your site. It’s those target phrases that you’ll need to somehow weave into your SEO content. Choose one specific main keyword for each post that should appear about once for every 60 words or so, and a couple other support phrases that will appear once. Essentially, you want the density to be somewhere between one and half percent to three percent. The key is to use them naturally. If you have to sacrifice keyword density for the quality of the content–do it in a heartbeat.
2. Write For Humans.
Yes, you’re writing the content so that search engines can read it, too, but don’t forget that your primary audience is flesh and bone that gets bored easily. You can’t drone on and on and on. Make your writing something that people will enjoy. It should be clear, clean, active, informative and interesting. Vary your sentence structure. Use small, simple words. Write like you’re telling someone a story, or something important, and that you don’t want them to think about getting up until you’ve finished.
3. Keep In Mind That There’s a Value Exchange Going On.
Although one of your SEO content’s goals is to increase search engine ranking, it shouldn’t be the primary goal. Your main objective is to give your audience (I.E. your potential customers) something valuable. They’re wanting information that’s of equal or great value than their time is worth–so give it to them! Write SEO blogs about the advantages of working with your company, or about an industry news item, or give advice relating to your product. For examples, if you were a moving company, you could write about the benefits of using moving services, about the new Pods storage system in moving, or about how to make friends in a new city.
If you keep these tips in mind, your SEO copy will not only be functional, it’ll be effective. If you have any questions about making your SEO strategy successful, feel free to ask in the comments. Learn more.