As far back as the late 1990s, the most credible companies were those with business websites. Since the internet was still new, websites didn’t have to be flashy, and as long as they provided the standard information on business location, phone and email, hours of operation, and products/services offered, that was just fine.
However, over the last 15 years or so, constant improvements in both internet and web design technology have culminated with the state-of-the-art responsive websites of today. This has also resulted in higher web user expectations, which means that dated websites will no longer cut it — at least if businesses want to grab the attention of prospective customers.
If you are among the 80% of Americans who use the internet on a daily basis, you can probably understand how important good website design is. Assuming that business owners and executives are daily web users, they should already know why the graphic design industry in the United States generates approximately $10 billion in revenue each year. Because the most successful and ambitious companies and small business realize that better business website design attracts more customers.
Since roughly half of all Americans now consider the internet their primary source for researching merchandise and services, business websites are quickly becoming the faces of their companies. With that being said, antiquated and poorly designed websites are going to reflect poorly on the company names behind them.
For instance, cutting-edge technology has everything to do with speed and ease-of-use. Therefore, if a given website isn’t particularly user-friendly, or take 10 seconds to load, not many web users are going to waste their time dealing with such non-sense. Instead, they will access the website of a competitor who had done their homework, and partnered with one of the top SEO companies.
By enlisting the services of one of the top SEO companies, companies not only gain access to innovative and affordable website design, but to a diverse selection of SEO company services. In essence, companies can position themselves to reap the rewards of state-of-the-art online marketing services that will increase their website hits, and attract more customers.
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