Did you know that 19% of websites in the world are run on WordPress? WordPress is a popular website content management system because it’s not difficult to understand, and it’s easy to customize and use it to create a professional business or personal page.
Many times, small businesses are excited to get their website up and running initially, believing that this is what will bring new fire to their business — only to realize that there’s a lot more to creating a successful website than just putting up a blog, making a Facebook page and calling it a day. Having an operational web presence is important in today’s digital forward world, though. Search engines are quickly replacing phone books, and consumers are likely to look for answers on your website rather than calling you up and having to sit through automated voice options.
How can you improve your WordPress website so that it not only informs your consumers about the products and services you offer, but convinces them to work with you? Here are three things you should keep in mind.
1. You Need Custom Web Designers Working for You
Your cousin Fred might have been able to do the job well enough 10 years ago. Today, though, consumers can smell an unprofessional website from a mile away, and it’s a huge turnoff when it comes to moving further through your website. Your website should not only look great, but also needs to be easy to navigate so that users aren’t stuck emailing you just to know your store hours. Look for a custom web design company that has experience in your industry — ask to see examples of previous, successful sites they have helped to create.
2. Search Engine Optimization
One reason companies don’t always see the “drive” to their website that they expect is because they don’t invest in any form of online advertising. In this way, your website is just like a normal store. You might get a few walk-ins every now and again, but the real bulk of your consumers are going to come from targeted advertisements.
About 90% of online experiences start with a search engine — so why aren’t you marketing your website with this in mind? SEO, or search engine optimization, is a collection of tactics that can be used to boost your website’s presence in search rankings for key terms related to your offerings. We recommend paying for monthly eCommerce SEO services, rather than adding more to your own plate of things to do.
3. Other Effective Internet Marketing Strategies
Did you know that Google has said that Facebook “likes” and Twitter “re-tweets” don’t count in its ranking formula? Although it’s definitely important to keep an online social media presence and interact with your consumers using this, it can’t be your sole recruiting method. One thing to keep in mind is PPC, which is great when you want instant results. Unlike traditional advertising, Pay Per Click ads are something you only pay for when someone clicks on them. This is another reason you need a custom web design company working on your site — so that you convert as many leads as possible. Another effective marketing strategy is cultivating an email list. Although email is often dismissed as the “boring” arm of web marketing, for every dollar spent, email generates $40 in revenue on average.
Do you plan on hiring a custom web design company? Let us know in the comments. More like this.
